Primary Job Title Founder Primary Organization 
iProximity
Location Melbourne, Victoria, Australia Regions Asia-Pacific (APAC), Australasia Gender Male
Website www.iproximity.net Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
David Burden is an Australian entrepreneur with three decades of experience leading start-ups and building successful technology businesses.
Following early career roles in advertising, marketing and operations with Yellow Pages and Informatel, in 1990 David established Interactive Telemedia – one of Australia’s first premium rate interactive
voice services businesses.
Four years later David founded what became Australia's largest and best-recognised interactive and mobile services company, Legion Interactive.
After selling Legion (subsequently renamed b.interactive) to the Photon Group in 2005, David stayed on for two years as executive chairman of Legion, during which time he also headed the Photon Group’s ‘digital pillar’ businesses.
He joined the ASX-listed digital media company, Webfirm Group (now Adslot), as Group CEO in 2008, taking it from a valuation of A$2m to a peak of A$120m within three years. BRW named Webfirm Group Australia’s seventh-fastest growing company of 2008 in its annual ‘Fast 100’ report, and Webfirm was the only Australian company to feature in the top five ‘Deloitte Technology Fast 50’ companies in both 2008 and 2009.
In 2010 David founded consultancy Surf Coast Digital to help technology companies to grow. Services include strategic planning, business model generation and renovation, sales and business development and mentoring of entrepreneurs and executives. He remains a director and consultant with that business.
He was approached to become CEO of AsdeqLabs in late 2012 to lead the company’s transition from start-up to a maturing business. He oversees operations, sales and marketing for the Australian enterprise mobility solutions provider as it progresses its international growth strategy.
David’s achievements have been recognised with numerous awards and appointments to industry advisory boards.
Specialties:Commercialisation of new media, mobile and technology. Capital raising. Mergers and acquistions, business operation. Participation TV execution. IVR, IVVR and all forms of mobile interactive technologies. Premium rate billing and applications. Advertsing Marketing in a digital world. Website development, SEO, SEM and search marketing. Social media strategy and execution. Expert witness for technology based cases. Business planning, development and sales. Business model generation and renovation.
