Gender Male
Investor Type
David Alexander is the Founder, Owner and Managing Director of Sheer Music Publishing (Pty) Ltd, the fastest growing independent music publishing company in Africa. Sheer Publishing represents African songs and songwriters for the world. Amongst their clients are; Lira, Kahn, Zahara, Mandoza, Eric Wainaina, Chris Chameleon, Suzanna Owiyo, D-Tone
and Ntando. Sheer Publishing also represents international Publishers in Africa – some of their clients are Kobalt Music (One Republic, Paul McCartney, Lionel Ritchie), Mushroom Music (Kylie Minogue), Mute Song (Nick Cave), Budde Music (Alphaville), Songs Music Publishing (The Weeknd).
David has presented master classes on Music Business and Music Publishing at the University of the Witwatersrand, the Universities of Johannesburg, Pretoria and Kwa-Zulu Natal and has given Guest lectures at the Academy of Sound Engineering, Gordon Institute of Business and many other tertiary institutions. David has consulted to the South African Department of Arts and Culture, the Department of Trade and Industry and some of the Regional Government Departments.
David is on the Board of CAPASSO (Composers and Publishers Association), which is the mechanical collection society in South Africa and has agreements with the recording industry, broadcasters as well as Internet and mobile operators. David is also an active Director on the Board of the Music Publisher’s Association of South Africa.

