Primary Job Title Chief Commercial Officer Primary Organization Place Exchange
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
LinkedIn View on LinkedIn X (Twitter) View on X
Dave Etherington develops strategic initiatives and revenue-generating new products and opportunities at the convergence of technology, design and media as Chief Strategy Officer of Intersection. One of the foremost voices in the Digital Out of Home industry, Dave’s forward-thinking vision for how brands and organizations can best engage their
customers and the potential for media to catalyze change in cities helped build the largest municipally focused media company in the U.S.
Under Dave’s leadership, the company became the first in the world to integrate location-based mobile into Out of Home and the first in the U.S. to create and execute a mobile purchasing campaign directly from street signage. He also leads the development of the groundbreaking advertising platform for LinkNYC, driving revenue for the City and presenting unique opportunities for brands to tell their stories.
Dave speaks frequently on the evolution of media at the convergence of the digital and physical platforms at events such as SXSW, EnGadget, and Advertising Week and has been featured in numerous publications including LA Times, Wall Street Journal and Huffington Post. He is a contributor to the Outdoor Advertising Association of America (OAAA) on the Marketing and the New Technologies committees. Prior to Intersection, Dave worked at The Guardian and the BBC. He lives in SoHo, Manhattan.
