Location Hong Kong, Asia Regions Asia-Pacific (APAC) Gender Male Also Known As 戴雷 , Lei Dai , Dai Lei
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Daniel is one of the most experienced executives in China's premium auto industry, with extensive experience in marketing, sales, branding, business development and operations. He is widely regarded in the industry as a "China hand".
Before joining BYTON, Daniel was managing director of Infiniti China and president of Dongfeng
Infiniti Motor Co., Ltd. Prior to his extensive work at Infiniti, Daniel was senior vice president of sales and marketing at BMW Brilliance Automotive Ltd. Through Daniel's efforts at BMW Brilliance and Infiniti China, locally produced models for BMW and Infiniti hit record sales figures. He launched branding and marketing initiatives for each automaker that set industry benchmarks, including the brand gala in 2014 to unveil Infiniti's "Gan Ai" slogan, and the sponsorship of famous reality show "Dad, where are you going", which led the trend of car brands cooperation with TV reality shows. Daniel is also an expert in product strategy, dealership network development and joint venture operations.
