Primary Job Title Founder and Chief Product Officer Primary Organization 
AdMobius
Gender Male
LinkedIn View on LinkedIn
Dan, Founder and Chief Product Officer of AdMobius, is a digital marketing expert with 15 years’ experience leading product, analytics and targeting for digital agencies, online and mobile ad networks. Part of the Quattro Wireless executive team, he continued to lead Analytics, Targeting and Optimization for iAd after its acquisition by Apple.
Prior to Quattro, he led the Analytics, Data and Targeting divisions at Rapp/Omnicom, Carat and Digitas, working closely with Fortune 100 advertisers to provide integrated platform solutions that combine audience targeting granularity and scale. He also led data, analytics and targeting product for Tacoda, the first display behavioral targeting ad network, acquired by AOL. Prior to that, he led the analytics team at Fastclick, an online ad network acquired by ValueClick. Dan believes that the current ad experience in mobile is limited and is determined to make it better for everyone. Dan received his B.A. in Philosophy and M.A. in Political Science from University of Bucharest and his Ph.D (ABD) in Communication from Penn State University.
