Crystal Black

analytics solutions for the life sciences industry. She was responsible for building the marketing analytics infrastructure, processes, and dashboards that inform B2B marketing decisions across the organization, and was deeply involved in brand strategy, promotions, content calendar, and strategic partnerships to support Aizon's AI platform offerings. Crystal’s accumulated experience spans partner/channel marketing, martech/marketing, automation/ABM, web and search marketing, event planning, yearly planning, branding and identity, global marketing, and contract negotiations.

Prior to joining Aizon in 2019, Crystal was the Director of Marketing Programs for Saama Technologies where she drove brand the transition from a services business to a higher value solutions business by building company’s first account-based marketing program, first partner marketing program, expanding corporate communications, and led global sales enablement and operations. Previously, she was Director of Marketing for Grid Dynamics International, Inc., where she built the company’s first marketing plan, launched their first lead campaigns, and supported solution definitions and GTM strategies. During Crystal’s tenure as Senior Marketing Manager for APTARE, she rebranded and updated company messaging, improved lead processes, and expanded the global channel plan, which ultimately resulted in a successful acquisition of APTARE by Veritas.

Crystal earned both a B.A and M.A. from Virginia Polytechnic Institute and State University and is a talented nature photographer and Jeep enthusiast.