Primary Job Title Founder and CEO Primary Organization Pragmatic Institute
Location Scottsdale, Arizona, United States Regions Greater Phoenix Area, Western US Gender Male
Prior to establishing Pragmatic Marketing in 1993, Craig Stull spent more than 15 years leading software product management and marketing teams, with a focus on new-product launches, turnarounds, positioning, naming and identifying potential client needs.
During that time, he realized the industry had a distinct need for more strategic planning
in product management. He created the world-renowned Pragmatic Marketing Framework to fill that void and help companies develop market-driven products that resonated with customers. The company, the Framework and the associated training have since become the standard for successful product management and marketing.
In addition to serving as the CEO of Pragmatic Marketing, Craig frequently is requested as a speaker at industry events and is co-author of “Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs,” a best-selling book designed to help companies create products and services that people are eager to buy.
