Location Burlingame, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Female Also Known As Coco
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Senior business leader with twenty-five years of experience building traditional, digital and mobile platforms and teams, with areas of focus across go-to-market strategy, channel development, brand partnerships, sales enablement, sales management and trade marketing in both early stage and large companies.
Currently an independent consultant,
I'm excited to be working with some of the most innovative brands in Fashion and Retail, including BodyBlock AI, the largest platform of body data in the world that is disrupting the way the Fashion industry approaches fit and technical design; b8ta, an early pioneer in experiential retail; and Revival Rugs, an innovative Home brand that is disrupting the way that rugs and home furnishings are sourced, manufactured and delivered to consumers.
Prior to independent consulting I helped launch Batch, an early mover in the experiential retail space that sought to elevate the traditional home shopping experience. Batch created an immersive shopping experience in both retail Showrooms that rotated "batches" of curated DTC brands, as well as in private homes for sale where both prospective home buyers and the general public could shop the products used to stage that home. We called this "shoppable home staging".
Prior to Batch, I spent five years at Shopkick where I was instrumental in building the company pre and post acquisition with roles in brand partnerships, sales enablement and trade marketing.
Before Shopkick I oversaw brand partnerships for Relativity Media, working with top consumer brands to develop joint marketing and co-branded content programs leveraging Relativity's film, television, and digital content portfolio.
Previous roles include Regional Vice President at JiWire, now Ninth Decimal, and Vice President of Sales at Current Media where I led partnership strategy, cross-platform ad sales, and ad sales marketing for Current.com. Prior to Current, I spent six years at Yahoo! managing strategic accounts in Entertainment, Retail, CPG and Technology.
Over my career I've played other key leadership roles, including head of marketing and sales for Variety.com, head of marketing and sales on the launch team at iFilm, the first online showcase for user-created content, as well as other blue chip media companies like Wired, Ziff Davis and CNET.
A proud graduate of the University of Wisconsin, I have a BA in Art History, with study abroad at the University of Limoges in France.
Specialties: Partnerships / Sales / Sales Enablement / Marketing
