Location Tampa, Florida, United States Regions Tampa Bay Area, East Coast, Southern US Gender Male Also Known As Chief Executive Officer, Vice President or IT, Founder, Re-Founder
Website bl.ink LinkedIn View on LinkedIn X (Twitter) View on X
Christopher Justice serves as the Chief Operations Officer at BL.INK, a leading enterprise-level platform specializing in URL shortening, QR code generation, and GS1 Digital Link solutions. In his role as COO, Christopher oversees the company’s global operations, engineering, product development, and compliance functions. His leadership is
instrumental in scaling BL.INK’s infrastructure to meet the needs of Fortune 500 companies, helping drive the company’s impressive revenue growth and market expansion.
Christopher is deeply involved in shaping BL.INK’s strategic vision, focusing on leveraging cutting-edge technologies to redefine how enterprises engage with customers through digital identifiers and supply chain transparency. Under his leadership, BL.INK is positioned at the forefront of the rapidly expanding GS1 Digital Link ecosystem, helping clients optimize data-driven decision-making and streamline product traceability on a global scale.
With a strong background in cloud architecture, Christopher has driven BL.INK’s adoption of advanced AWS infrastructure, allowing the company to manage billions of unique product identifiers across secure, scalable platforms. His efforts have not only enhanced operational efficiency but also ensured the company meets the highest standards of security compliance, including SOC 2 and ISO 27001, which are critical for BL.INK’s enterprise clientele across sectors such as retail, CPG, and logistics.
Christopher's financial acumen, combined with his operational expertise, has been pivotal in attracting new investment, driving customer acquisition, and expanding partnerships. His focus on operational excellence, customer retention, and long-term growth has positioned BL.INK for sustained profitability in a highly competitive market.
Before joining BL.INK, Christopher built and sold multiple successful technology companies, where he honed his expertise in SaaS product development and enterprise-level security solutions. His proven track record of scaling businesses has made him a trusted leader in the tech space, where he’s known for his ability to optimize operations, reduce overhead, and drive bottom-line growth.
In addition to his professional accomplishments, Christopher is a hands-on technologist, continuously exploring the latest innovations in AI, cloud computing, and security. His focus on staying ahead of emerging technologies ensures that BL.INK remains competitive and resilient in an ever-evolving digital landscape.
Outside of work, Christopher is a family man based in Tampa, Florida, where he enjoys traveling, camping, and exploring new technologies with his two sons, Logan and Adam. He’s also the creator of the MegaDad YouTube channel, where he shares his passion for technology, family, and adventure.
With a unique combination of operational expertise, product vision, and a deep understanding of enterprise needs, Christopher continues to drive BL.INK’s success, ensuring it is well-positioned to capture new opportunities and deliver sustained value to its investors.
Chris has over 20 years developing and marketing solutions in content management, integration and digital commerce. He developed extensive open source experience both with final customers and developers, and previously lead Marketing for Magnolia International.
Chris co-founded Sparksight, Inc., an award winning creative agency in Austin, Texas and Leading Reach, Inc., a growing platform to effectively define, manage and measure patient engagement and referral tracking for doctors and hospitals. Chris has designed, developed and marketed enterprise software and content management solutions since 1994 with Computer Associates, IBM, Vignette, and with the United States Securities and Exchange Commission (SEC).
