Location Columbus, Ohio, United States Regions Great Lakes, Midwestern US Gender Male
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As Executive Director of Omni Experience at Resource/Ammirati, Christopher Barcelona generates big ideas that allow clients to deliver relevant and meaningful brand experiences at every step of the consumer journey. A 25-year veteran of the industry and an original member of the agency's groundbreaking Innovation Lab, Christopher is
uniquely skilled at creating digital experiences that work together to fuel omni-channel commerce. His direction has allowed brands such as Victoria's Secret, Walmart and DSW to open new commerce channels that deliver on brand promises and drive business. Christopher has also directed marketing and creative services teams at American Eagle Outfitters and Bath & Body Works where he successfully led strategic website redesigns and seasonal marketing initiatives that increased consumer engagement and drove outstanding results. His work has received numerous awards from The One Show, Ad:Tech, AdFed and AIGA. He has also been featured in the AIGA Annual, HOW magazine, and Communication Arts' 10 Years of Interactivity. A popular presenter, Christopher has spoken about marketing innovation at SXSW, Internet Retailer and The Digital Non-Conference.
