Gender Male
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Dr. Christian Scheier is one of the few neuropsychologists in the world who combines research and practical expertise in marketing consulting. After a scientific career at the renowned California Institute of Technology and the successful establishment of an agency for marketing research, he founded together with Dr. Dirk Held founded DECODE
Marketingberatung GmbH. Together with Dr. Dirk Held Author of the two bestsellers How advertising works. Findings of Neuromarketing (Haufe 2006) and What Makes Brands Successful. Neuropsychology in brand management (Haufe 2009) and together with Dirk Held, Johannes Schneider and others author of the book Codes. The secret language of the products(Haufe 2010). He is also the author of the standard work on new artificial intelligence (MIT Press) and numerous scientific publications. Dr. Scheier is a sought-after speaker at home and abroad and was awarded the "Best Speaker" and "Best Presentation" awards at the ESOMAR Technovate Conference.
