Primary Job Title EVP, Sales & Strategy Primary Organization 
TVadSync
Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Male
LinkedIn View on LinkedIn
Chris Fredericks is the vice president of business development at TVadSync. Utilizing experience of more than 19 years in various executive roles focused on media, advertising, promotional and loyalty marketing, Chris charts the overall direction of TVadSync digital media and channel sales relationships.
Prior to TVadsync, Chris was VP
business development at Cenoplex a mobile marketing company. Chris was a founding partner and managing director of Media Makers, a company specializing in sponsorship and branded entertainment. While at Media Makers, he sold more than $100 million in gross sponsorship sales and developed programs and partnerships with companies including Cirque du Soleil, Vodaphone, Samsung, Sony Pictures, and Clear Channel Entertainment.
Previously, Chris held various executive positions at Interpublic Group of Companies (IPG), where he became executive vice president and general manager of Initiative Media’s promotional marketing services division. Over the course of his tenure, he grew billings three-fold while managing specialized marketing and loyalty programs for a client roster that covered Motorola, Verizon, CBS, Disney, Home Depot, and Foot Locker.
