Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Male
Website www.realmatch.com LinkedIn View on LinkedIn X (Twitter) View on X
Innovative and creative product marketing leader with over 17 years experience driving revenue and market share growth through innovative blending of product leadership and marketing strategy for online (SaaS) and enterprise software companies. Broad experience building markets from the ground up and positioning online and enterprise applications
for explosive growth. Ability to develop and drive effective SEO, SEM and social networking strategies for lead generation and sales conversion. Product champion able to interpret market needs and translate into value-based product offerings. Well-versed in delivering cost-effective corporate branding and marketing campaigns that quickly drive market awareness and high-quality leads. Innate ability to lead and manage cross-functional teams to ensure focus and alignment of corporate goals throughout the product lifecycle.
Key strengths include:
• Strategic and tactical business planning in dynamic and high growth industries
• Building brand strategies and awareness
• Implementing innovative lead generation and nurturing programs using a combination of marketing automation, content marketing, and social media
• Leadership and mentoring of marketing and product management teams to meet company goals
• Complete product lifecycle management including product definition, development and launch in both emerging and established markets
• Developing and executing comprehensive marketing and product launch plans
• Translating customer needs into powerful value propositions and innovative solutions
• Influential and motivational team leadership
• Strong cross-functional understanding of building new products and revenue streams among diverse business cultures
Specialties: Team leadership, brand awareness, product development, product management, strategic planning, public relations, partner negotiations, channel marketing, adversting and agency management, lead generation, SEO/SEM implementation; international marketing.
