Primary Job Title Founder and CEO Primary Organization 
Upward Commerce
Location Miami, Florida, United States Regions Greater Miami Area, East Coast, Southern US Gender Female
LinkedIn View on LinkedIn
Cassandra Wesch Founded Upward Commerce and serves as its Chief Executive Officer. Ms. Wesch has a background in both startups and established global ventures focusing on strategic marketing, management, sales, and operations. She worked in the technology, sports, and retail industries, and also has exposure to the manufacturing and licensing
sectors. She served as the Vice President of Marketing for SportsMemorabilia.com since 2008 and led all marketing efforts through the sale of the company in 2013 to e-commerce giant, Fanatics, Inc. Post-acquisition, Ms. Wesch served as Director of Marketing at Fanatics, and spearheaded the category expansion for the new Authentics memorabilia division. Ms. Wesch spent years in a variety of strategy, marketing, and management roles where she focused on launching and building new products in the retail sector.
