Primary Job Title Founder and CEO Primary Organization GenConnects
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Female Also Known As Cass
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I found my passion because my grandfather, my strongest pillar of strength, showed serious signs of forgetfulness. He forgot how to come home, a home he had been living in for the past 50 years. It pained me greatly but drove me to give back in whichever ways I could. I believe in maximizing the value in concepts and ideas, using the smallest
amount of resources, and ensuring sustainability.
My passion lies in designing solutions tailored for vulnerable groups within our society; the elderly, economically disadvantaged and minority groups. Often, these are the people who genuinely and desperately need our help to empower, enrich and ease their lives. Coming from a background of both business and design, I believe cross-disciplinary pathways are where innovative and holistic ideas meet and where new ways of thinking are created.
I am extremely excited about the ideas we can create at cross sections of business, design and engineering. There’s so much potential for our work in terms of creating a kinder, more efficient, sustainable, and liveable environment.
