Primary Job Title Chief Marketing Officer Primary Organization 
DeliverLean
Location Fort Lauderdale, Florida, United States Regions Greater Miami Area, East Coast, Southern US Gender Female
LinkedIn View on LinkedIn
Tree oversees all marketing efforts, from advertising to regional grassroots marketing and consumer acquisition and retention, to specialized programs and meal packages that drive trial, membership and word-of-mouth.
Making her mark as the Marketing and Creative Director of iconic Crunch Fitness in the mid-90s, Tree was an early champion of
turning traditional gyms into integrated lifestyle brands that touched upon fitness, food, health and wellness. Tree was part of a team that led Crunch’s growth from 5 to 28 locations on both coasts and created iconic campaigns that brought pop culture, humor, color and irreverence to fitness marketing and advertising.
Tree has also worked for other notable health and fitness brands including Bally Total Fitness, SOBeFit Magazine and The Fresh Diet.
