Primary Job Title CEO Primary Organization Don't Be A Little Pitch
Location Toronto, Ontario, Canada Regions Great Lakes Gender Male Also Known As Bryce GO North
Website www.brycenorth.com Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Bryce North is a serial entrepreneur, PR powerhouse, and media strategist based in Toronto, Canada. Born in Winnipeg in 1988, he is the Founder and CEO of Don't Be A Little Pitch (DBALP), a results-driven public relations agency that has secured over 1,000 media placements with billions of combined views for early-stage startups and global
enterprise brands across 40+ countries.
North first gained national recognition as the inventor and CEO of TrapTap, a disruptive hardware and IoT product that maps speed traps, red light cameras, and road hazards. TrapTap earned him a deal on CBC's Dragons' Den and raised over $1M in crowdfunding across Kickstarter and Indiegogo, making it one of Canada's most successful crowdfunded tech products. TrapTap was covered by TechCrunch, CNET, and other major global outlets.
Following TrapTap, North co-founded Advolve Media, an ad tech company, before launching Don't Be A Little Pitch in January 2022. Under his leadership, DBALP has grown to a team of 12 with offices in the U.S. and Canada, delivering guaranteed media coverage for founders and brands who want to cut through the noise. The agency specializes in earned media, influencer strategy, SEO, and LinkedIn influence campaigns.
North has been featured in CBC, TechCrunch, CNET, CEO Weekly, US Insider, ValiantCEO, Bold Journey Magazine, Voyage New York, New York Weekly, Authority Magazine, CanvasRebel Magazine, Featured.com, and The Michael Brian Show, among others. He has spoken at global events including Startup Grind and delivered international entrepreneurship workshops in Vietnam. He also served as Entrepreneur in Residence at North Forge Technology Exchange (2015–2018).
He is the author of "How to Stop Begging for Attention and Start Owning the Damn Spotlight" and teaches entrepreneurship and PR strategy on Skillshare. North holds a BS in Entrepreneurship and Marketing from the University of Manitoba. He leads a Skillshare course on marketing and PR, and is active on LinkedIn (4,300+ followers) and Instagram (@brycegonorth). He is listed on IMDb (nm16786733) as a result of his Dragons' Den appearance.
