Primary Job Title Advisory Board Primary Organization 
Meelo Logic
Gender Male
Bruce Nelson is recently retired Vice Chairman of the Omnicom Group (NYSE:OMC), one of the largest global marketing communications holding companies. During his tenure, Bruce specialized in building networks of multi-disciplinary Omnicom companies for major clients (most notably Johnson & Johnson, Bayer, and Merck) and providing strategic
expertise and counsel to over two dozen Omnicom operating companies to help accelerate their growth.
From 2000-2005, Bruce was Executive Vice President, Chief Marketing Officer, of Interpublic Group (NYSE:IPG). While there he built the pioneering sixteen-company marketing communications network for Bank of America; and was a principal architect building Magna Global, the first aggregated media negotiating company.
From 1998-1999, he was Vice Chairman of Young & Rubicam Inc., the holding company of Y&R Advertising, Wunderman, Burson-Marsteller, and Landor Associates.
For 19 years prior to that, Mr. Nelson pursued a multi-disciplinary career at McCann-Erickson Worldwide, holding Executive Vice President titles as Director of Worldwide Accounts, and --- as a chief strategy officer --- Director of Strategy for Worldwide Accounts. He was the youngest Executive Creative Director in the agency’s history.
Mr. Nelson was the principal strategist behind successfully repositioning and re-launching the Gold Card from American Express in 1980, and the principal strategist in successfully creating and launching The Platinum Card, three years later.
He is the author of long-running campaigns that redefined their categories: “Higher Standards” for Bank of America; “Minds Over Money” for Shearson Lehman Brothers; and “These Times Demand The Times” for The New York Times. In addition, Mr. Nelson was the author of notable campaigns for Coca-Cola, Alka-Seltzer, and Exxon, to name a few.
Mr. Nelson has lectured on Branding Strategy over many years at both the Columbia Business School and the Yale School of Management.
He is a current Director of Bankrate, Inc. (NASDAQ:RATE), and has served on the boards of Official Payments Corp., and Prince Sports, Inc. He has also served on the board of God’s Love We Deliver, a New York-based charity that makes and delivers over a million condition-specific meals a year to home-bound patients suffering from serious disease.
