Primary Job Title Head of Immersive Production Primary Organization 
Falmouth University
Location Coventry, Coventry, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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He have worked at Jaguar Land Rover for the last 14 years, and have evolved virtual reality and high-end visualisation over the pass 8. Technologies has always fascinated him and lead hin back to university to achieve a master degree with distinction in Virtual reality, high-end visualisation gaming technology; which enabled him to apply this
knowledge to the development of our vehicles.
He set up the VRcentre in 2008 which at the time lead the automotive world in resolution and functionally, it comprised of three walls and a ceiling offering 4x HD and multifunctional graphics. He have developed technics to enable visual perception of our brands DNA, along with ergonomic process that have aided the development of challenging design like the Evoque & F-type Over the past six year He have matured the virtual support and last year finish an extension to the VRcentre, renaming it the “virtual innovation centre” introducing state of the art technology and resources to further enhance virtual innovation. He is a strong believer in this technology changing the engineering and design landscape, so he continue to work with universities to achieve his goal to create the perceptual equivalent of the real world.
