Primary Job Title Chief Operating Officer Primary Organization 
Health Start Partners
Location Philadelphia, Pennsylvania, United States Regions Greater Philadelphia Area, Great Lakes, Northeastern US Gender Male
Brian McGoff is a global business advisor working with health care and life sciences organizations to address the current and future challenges of health care transformation and technology.
Throughout his professional career of more than 20 years, Brian has worked to develop new strategies and solutions focused on improving care and increasing
efficiencies across multiple areas of health care. Brian spent over 12 years in leadership roles at IBM, focused on business development and increasing local domain expertise across multiple solution portfolios. These roles also involved working with the executive teams at key clients across China, Japan, Korea, South Africa, Eastern/Western Europe and Canada providing first-hand experience in the global health care market. Brian consistently developed strong teams, measurement processes and customer alliances worldwide resulting in double and triple digit growth for his business units. His work and unique insights have made him a frequent presenter, panelist and guest speaker at regional and national industry events and symposiums for over 10 years.
Specialties: Business Transformation, Marketing, Strategy, Partner Alliances, M&A Transition, Venture Financing, Channel Strategies, Advanced Analytics, Applied Bio informatics, Patient Experience Management, Patient Engagement Strategy and applying advanced technology for Non-Communicable Disease Groups (NCD’s).
