Primary Job Title Senior Partner Primary Organization McKinsey & Company
Location San Francisco, California, United States Regions San Francisco Bay Area, West Coast, Western US Gender Male
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Brian leads the Marketing & Sales Practice on the West Coast and co-leads the Consumer Digital Excellence group.
Brian has worked with multichannel retailers, consumer brands and online e-commerce players across categories such as fashion, electronics, apparel, footwear, financial services and grocery. He has deep experience in unearthing
consumer insights, connecting these insights to an organization's strategy, and operationalizing them quickly.
Most recently Brian has helped his clients develop next generation CRM capabilities, build e-commerce and digital marketing strategies, and design 21st century marketing organizations. He has served clients in the United States, China, and Europe—and has worked across the consumer/retail value chain.
