Primary Job Title CEO, Co-Founder Primary Organization Keystone Metrofiber
Location Philadelphia, Pennsylvania, United States Regions Greater Philadelphia Area, Great Lakes, Northeastern US Gender Male
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In 2006, Brad Gruno was overweight and depressed. He had founded a $30 million business to install fiber optic cable in Atlanta, Ga., and lost everything when the telecom industry crashed in 2001. Returning to Bucks County, where he had been born and raised, he was at a crossroads, unsure what direction to take next.
When an aunt talked to him
about a raw food diet, he became intrigued enough to try it, and transformed himself into a lean, healthy person. As he delved deeper into the raw food community and way of life, he came up with a product -- chips made of dehydrated kale flavored with nuts and spices -- that people loved.
Now his company, Brad's Raw Foods, sells products through retailers all over the United States and Canada. He employs 80 people and sells about $15 million worth of kale chips a year.
In December 2013, Gruno published a book, Brad's Raw Made Easy, in which he takes readers through the process of converting to an 80 percent raw diet and offers tasty recipes.
