CB Rank (Person) 391,625

Beth Johnson is chief marketing officer and head of Consumer strategy for Citizens Financial Group. She is responsible for corporate-wide marketing activities and for advancing Consumer Banking growth and profitability by leading and aligning the businesses’ strategy, brand, customer experience and data analytics efforts. She joined Citizens in

October 2013 as head of Corporate Strategy and was named to her current role in May 2015. Prior to joining Citizens in 2013, Johnson was a senior leader at Bain and Company. She served as a partner and leader of its customer strategy and marketing practice, specializing in financial services. She regularly co-authored Bain’s annual Customer Loyalty in Banking study. Johnson also held roles at J.P. Morgan and Goldman Sachs, where she focused on fixed income and derivatives products for commercial banking clients as well as risk management. An active member of the community, Johnson serves on Peer Health Exchange’s Boston board of overseers. She earned a bachelor's degree in economics from Northwestern University and an MBA from Stanford University.

Number of Current Jobs 1
Beth Johnson is the Chief Marketing Officer and Head of Virtual Channels at Citizens Bank.
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    Citizens Bank Chief Marketing Officer and Head of Virtual ChannelsMay 2015
Number of News Articles 5
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