Primary Job Title Advisor Primary Organization Mine Shaft Brewing & Cali Orchards Hard Sparkling Water Santa Clarita, CA
Location Detroit, Michigan, United States Regions Greater Detroit Area, Great Lakes, Midwestern US Gender Male
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Overseas Sales Advisor - Bernie brings 16 years of Stroh Brewery Company experience including Project and Pricing Analyst, National Retail Sales Administration, Puerto Rico, and International Sales and Marketing. Bernie developed and executed sales strategies in Asia, Europe, Australia/New Zealand, Middle East/Africa, Latin America and
the Caribbean. He’s managed international sales reps and planned, directed and coordinated marketing efforts. Bernie Increased international sales by 140% and expanded the number of export countries by 106% by increasing distribution and creating strategic sales and marketing campaigns. He expanded private label products in Japan, Taiwan, South Korea and Brazil, and established a joint venture with Rajasthan Breweries resulting in the first foreign beer for sale in India. He has secured contract brewing arrangements with Sapporo, Cerveceria Chile, Loblaw’s (Canada), Bacardi-Martini, etc.
