Primary Job Title Senior Director Primary Organization MarketCast
Location Denver, Colorado, United States Regions Greater Denver Area, Western US Gender Male
LinkedIn View on LinkedIn
Bart Story is the Senior Director at MarketCast. He attended California State Polytechnic University at Pomona and the University of Southern California
Bart has been involved in researching various segments of the entertainment business throughout his career and has developed a keen understanding of the driving forces behind the industry. He
particularly enjoys unearthing the hidden nuggets of information that lie below the surface – looking past the more obvious or expected findings to discover practical and actionable results that often prove critical to a property’s success.
Bart currently serves as a Senior Director within the Client Services department at MarketCast. Having worked on the advertising campaigns of hundreds of films over the past several years, he takes the lead role on a number of advertising materials testing projects for a variety of clients. Besides having a management role within the department, Bart also oversees MarketCast’s qualitative research work.
Bart Story joined MarketCast in 2004 after serving as the Director of Research for the Screen Actors Guild, helping to inform the Board of Directors on entertainment industry economics that, in turn, shaped much of their contract negotiations. Previously, Bart spent nearly a dozen years researching the home entertainment business, winning awards for his work at a trade publication and developing the first point-of-sale video rental tracking system for the industry’s trade association.
