Primary Job Title Vice President Primary Organization 
Excalibur Direct Marketing
Location Winston Salem, North Carolina, United States Regions East Coast, Southern US Gender Female
Website www.excaliburdirect.com/
Previously, Barbara was program manager for a $20 million mail order catalog and direct response program for which she was responsible for strategic planning, direct mail execution, event planning, budgeting, testing, results analysis, print production, creative development and agency interface.
A graduate of Western Carolina University with a
degree in business administration, Barbara was one of the original members of the four-person team that helped create Hanesbrands’ successful mail order program.
