Primary Job Title CEO Primary Organization Jobsolv
Location Austin, Texas, United States Regions Southern US Gender Male
Website atticusli.com/ LinkedIn View on LinkedIn X (Twitter) View on X
Atticus Li is a growth and experimentation leader who has generated $30M+ (2025) in verified revenue impact through behavioral science, A/B testing, and full-funnel optimization. He currently leads the enterprise CRO program at NRG Energy (Fortune 150, $28B+ revenue), where he built the experimentation function across 6 national energy brands
serving 7M+ customers.
Previously, Atticus led marketing analytics and conversion optimization for Silicon Valley Bank's Startup Banking division, supporting $1B+ in new business in 2022. He is the founder of Jobsolv, an AI-powered job application platform bootstrapped to 30,000+ users with zero paid marketing.
Atticus holds a B.S. in Business Economics from UNC Wilmington, with certifications in CRO (CXL Institute) and Behavioral Economics (Ogilvy Group UK). He writes a weekly newsletter for experimentation leaders and mentors marketing analytics professionals on ADPList and GrowthMentor. Based in Austin, TX.
He writes about growth, experimentation, and behavioral economics at https://atticusli.com
