Anthony Kennada is the founding Chief Marketing Officer at Gainsight, building and leading the Customer Success industry. He is responsible for managing the company’s global marketing strategy, from demand generation to brand marketing, and is credited with creating the “Pulse” community of Customer Success leaders. Today, over 11,000 executives have attended the annual Pulse conferences and the over 50 chapters of PulseLocal communities across the globe.
Gainsight has been recognized by Inc. Magazine as the 48th fastest growing private company in America (2015), by Forbes as one of America’s Most Promising Companies (2014), and by Fortune Magazine as one of 20 Great Workplaces in Tech (2014).
Anthony began his career as an early employee at Box – part of the company’s now iconic shift from targeting consumers to enterprise businesses. He later joined LiveOffice, a leading cloud-based email archiving and eDiscovery company, and managed their OEM partnership with Symantec from contract signature to acquisition for $115M. Prior to joining Gainsight, Anthony led the Emerging Cloud Products division at Symantec, and was responsible for the first organic product development effort that spanned both consumer and enterprise market segments.
Anthony also founded CategoryDev (www.categorydev.com), an online startup playbook for entrepreneurs creating and developing new market categories of products and services. He has contributed articles to Entrepreneur, Forbes, Fast Company and other tier-1 media outlets. Anthony also serves as an advisor and board member to enterprise SaaS startups.
Board & Advisor Roles (3)Update
Bachelors of Science, International Business2004 - 2008
|Feb 23, 2017||Business Wire - ServiceRocket and Gainsight Partner To Bring Business Of Customer Education Conference To Pulse 2017 Customer Success Event|
|Feb 6, 2017||Enterprise Irregulars - Anthony Kennada (Gainsight), Menaka Shroff (Betterworks), Aaron Levie (Box): Running The Box Playbook – Even Better The Second Time (Video + Transcript)|
|Jan 30, 2017||Mattermark - Raise the Bar – Monday, January 30th, 2017|
|Aug 23, 2016||sweetfishmedia.com - How to Leverage Account-Based Marketing in New Categories|
|Aug 11, 2016||Business Wire - Terminus Announces First-Ever Account-Based Marketing Cloud for Salesforce|
|Aug 3, 2016||saascribe.com - Anthony Kennada, VP Marketing at Gainsight on building community and conferences|
|Jun 15, 2016||SaaStr - SaaStr Podcast #025: Anthony Kennada, VP of Marketing @ Gainsight On Why Events Are So Important for Startup Marketing|
|Mar 30, 2015||b2bcontentmarketingleaders.com - Meet Anthony Kennada, VP of Marketing at Gainsight|