Primary Job Title Director - Content and Digital Primary Organization Gnothi Seauton
Location Mumbai, Maharashtra, India Regions Asia-Pacific (APAC) Gender Female
LinkedIn View on LinkedIn
Antara is the engine, the powerhouse behind every content and design decision taken by LaughGuru. She might not initially come across as a powerhouse - her slight frame and pleasant manner have very little in common with a huge industrial generator - but it is her iron will alone that has held together a content / design plan that was too
vast, too underfunded, too urgent, too ambitious, too impossible.
For many months now, Antara has had to dream with her eyes open. Creating content that children can laugh at and never realize that they are learning from is a great concept, but can it happen? The path to taking it to a million people is a difficult one, and leads through vast swamps of uncertainty, rank morasses of midnight oil and dark mists of doubt. As she sets off on the path towards making LaughGuru happen, the faintest glimmerings of a way appear before her.
Antara has built a machine that churns out all the content and designs that LaughGuru needs. It should not work: the machine is too vast to be managed by one person. Parts of that machine have never been tested. Some parts run away when they are needed. Quality control is the hardest: without rigorous standards, the output would be like the output of one monkey in one room with one typewriter: very far from Shakespeare.
