Primary Job Title Global Brand Director and Hiscox Partner Primary Organization Hiscox
Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Female
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Annabel is Global Brand Director at Hiscox, and CMO of DirectAsia. In this role Annabel is responsible for driving marketing effectiveness across the business units in UK, Europe, USA and Asia. Her key deliverables are; running and sustaining the ‘Hiscox Marketing Excellence’ programme, owning the brand architecture and ensuring its local
activation, and providing technical support, guidance and best practice to all markets.
Annabel joined Hiscox in January 2009, and prior to her current Global role was UK Marketing Director. Previous to her time at Hiscox, Annabel was at Coca-Cola for nine years working across a number of brands including; Coke, Diet Coke and Coke Zero, Powerade and Oasis, and on both GB and European projects.
Annabel holds a chemistry degree from the University of Bristol and is a Fellow of the Marketing Society, member of The Financial Services Forum and CII.
