Primary Job Title Vice President, Customer Innovation & Marketing Primary Organization DaVinci Commerce
Location San Mateo, California, United States Regions San Francisco Bay Area, Silicon Valley, West Coast Gender Female
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Anna Luo is passionate about introducing cutting-edge technologies to enterprise customers – putting them on the path of increased competitiveness and accelerated growth. She has two decades of marketing experience, most of which she has spent driving cross-functional collaboration to scale startups and contributing to successful exits via IPO and
acquisition.
Anna’s marketing leadership role in infrastructure and business intelligence included Sentilla (now Ericsson), provider of predictive and financial analysis for physical, virtual and cloud infrastructures; Coral8, a startup developing complex event processing platform that leveraged Project STREAM from Stanford University; TIBCO, a leader in event-driven platform and then 200-employee startup that went public in 1999. Her full-time and consulting role in other companies included Vidder (software defined security), Counterpane Internet Security (managed network security, now BT), and CTB/McGraw Hill, where she spearheaded an online ideation and networking program to improve customer experience and retention for a $35-million online assessment product.
Anna is an endurance athlete and has competed at the Long Course Triathlon and Aquabike National Championships and various regional races. Between her career and racing, she finds time to mentor young professionals and volunteers at the MIT Club of Northern California and MIT Global Entrepreneurship Network. Anna holds a Master of Science from Massachusetts Institute of Technology (MIT) and a Bachelor of Arts from the University of California at Berkeley.








