Primary Job Title Operating Partner Primary Organization 
Pacific Technology Partners
Gender Male
Andy Sjarif is one of Indonesia’s most prominent visionaries in the fields of digital marketing, CRM services, relationship marketing, and digital advertising. As CEO of SITTI, he oversees the development of contextual data technology and capabilities that out-perform Google in the local AdSense market.
Mr. Sjarif has approximately 15 years’
experience founding and leading successful companies in the United States, Indonesia and other Southeast Asian economies. Most prominently, Mr. Sjarif successfully founded Data Plus Millenium (DPM), a leading international CRM and relationship marketing consulting firm, and SITTI, the first and largest Indonesian contextual advertising platform company.
Andy established DataPlus Millenium, LLC (DPM) in 1998 in the United States. DPM provided strategic marketing consulting services to clients seeking to improve their targeting performance, including increasing efficiency in data-driven marketing strategy. As the Chief Strategic Officer of DPM, Andy was the architect of DPM’s strategic vision and helped lead rapid expansion, including triple digit annual growth of the company for the first three years of its existence. These achievements were recognized by the largest business publication in Indonesia, SWA Magazine, which featured Andy and DPM as its main story in their 26th edition dated 18 December 2000-10 January 2001.
At DPM, Andy served fortune 500 clients including Citgo, SPRINT Corporation, Caterpillar Corporation, Mallinckrodt Corporation (acquired by Tyco), Payless Shoe Source, PVI (a major Sun Microsystem VAR), Texas Instruments and numerous U.S.-based advertising agencies.
