Primary Job Title CEO & Co-founder Primary Organization 
Nexgen Packaging
Location Sheung Wan, Hong Kong Island, Hong Kong Regions Asia-Pacific (APAC) Gender Male
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Andy moved to Taiwan after college and began working on several sourcing and trading projects related to the textile industry with a few companies based in his hometown in South Carolina. One of those projects led to an opportunity to manage the Hong Kong office of an apparel label and tag company, ATP. In 1991 he joined RVL Packaging to launch
their Asia operations, based in HK and worked closely with Robert, Kent, and Mike to grow that business over 12 years until acquired by Avery Dennison. Andy worked for Avery Dennison for three years and then co-founded Nexgen in 2006. Andy Effron attended Brandeis University.
