Amir Negm

professional cultures. This experience enabled him to develop a varied portfolio of businesses, ranging from sophisticated and specialised to very innovative ventures.

He have gained a thorough grasp of identifying and recruiting top people, effective delegation, cross-functional collaboration, and upholding high quality and timely delivery standards—all of which are critical to guaranteeing client happiness and retention.

ENTREPRENEURIAL JOURNEY

2025 - Co-founder and Chief Transformation Officer, Newizz Realty (A boutique Realty Investment Advisory Company based in Dubai, UAE)

2023 - Founder, Tazzweed (An AI-powered procurement assistant, helping businesses streamline procurement processes, reduce costs, and make smarter data-backed decisions)

2019 - Founder and Chief Executive Officer, Neu Ocean Technologies Ltd (Multinational Digital Business Transformation Company – Based in London, UK)

2016 - Founder and Managing Director, Mustang Building and Design Services (Perviously J09 Designs - the middle east construction and fit out arm of a UK based design consultant)

NEU OCEAN TECHNOLOGIES LTD

Founded in London in 2022, Neu Ocean Technologies is an innovative firm specialising in digital transformation, automation, and the Internet of Things (IoT). They are notably known for their work on AI-powered solutions that improve corporate management and operations in a variety of industries, including real estate, agriculture, and manufacturing.

Their framework, known as 'Jirlie' includes over 130 integrated modules and features that cater to various business needs, such as accounting, HR, project management, CRM, and more. These tools are designed for a wide range of users, from large enterprises to startups. Neu Ocean Technologies has also gained attention for its innovative approach to business management through cloud-based solutions.

One of their most recent initiatives has been the creation of the Jirlie Innovation Portal, which is intended to aid entrepreneurs and startups by providing digital tools for starting and growing enterprises. In addition, Neu Ocean is working to digitally alter conventional industries like as construction and agriculture by integrating sophisticated technology to improve efficiency and productivity.

In an interview, Amir stated,” In Neu Ocean, we’re focused on enterprise-grade digital transformation, building smart infrastructure for businesses equipped with AI, automation, and other technologies. Our core product line, Jirlie, is an all-in-one business intelligence framework — think CRM, business intelligence, and communication tools all sharing the same infrastructure, and seamlessly integrated.

Over the past 3 years, Neu Ocean has been in an extended proof-of-concept phase. I’ve leveraged my network — along with the co-founders’ — to reach CxO-level leaders in multinational and global companies. I sat with them, interviewed them, and truly listened to their operational pain points.

In parallel, we developed and refined multiple MVP versions of Jirlie and demonstrated them to major names like Rolls-Royce, Jetex, Teltonika, Hongqi, Marriot Bonvoy, Ericsson, Qatar Airways, and many others. It’s been a validating journey — we’re now preparing to scale.

We're targeting a growing global demand for flexible, secure, and scalable solutions, especially in emerging markets. Our next step — beyond aggressive market penetration — is to roll out a bold plan to integrate blockchain and Web 3.0 into how our platform handles customer data. A lot of people associate blockchain only with cryptocurrency, but in reality, it’s a transformative way to secure, decentralize, and streamline data transactions. We’re applying it to handle, process, analyze, and store business data in a way that’s secure, tamper-proof, and privacy-respecting — without compromising on performance or accessibility.

There’s something I’ve always thought about … When we were a bit younger, we used to see certain brands around us — in our parents' homes, on the streets, or in our daily routines — and without realizing it, they became part of our upbringing and memories. Names like Walkman, Kodak, ICQ, Nokia, BlackBerry — they were, at some point, deeply connected to our daily lives. And then, all of a sudden, they vanished. Ironically, that’s the kind of impact I want Neu Ocean to create — to be that deeply rooted in people’s lives and businesses. But unlike those brands, we’re also consciously building what’s next, staying ahead of the curve so we don’t meet the same fate. That’s why innovation, adaptability, and future-readiness are built into our DNA.

So now, we’re moving forward with confidence — knowing we’re solving real problems in the short term, while thinking seriously about the future. We don’t have Research and Development department; because R&D is a core mindset. We’re constantly exploring how to evolve, adapt, and stay relevant in a fast-changing digital world.

A story I always love to tell — Autodesk, the engineering software company, launched the first version of AutoCAD back in 1979. For you to know, AutoCAD was; and still is, far from user-friendly. It was complicated, resource-heavy, and tough to learn. But despite all that, it became a global standard. Why? Because Autodesk succeeded in positioning AutoCAD as the language of engineers. It didn’t matter if you were on a construction site in Tokyo, a design office in Berlin, or an oil field in the Gulf — consultants, designers, and site managers, from all backgrounds and cultures, all are able to read, edit, and share DWG files like a universal language.

Similarly, I want Jirlie to become the universal language for businesses. When two companies use Jirlie, their systems can "speak" to each other — securely and automatically. Each user can set rules to trigger specific actions across platforms, unlocking a new level of automation. This way, we’re pushing digital business transformation beyond internal workflows — into the space between businesses. Today, digital transformation is mostly limited to what happens within a company. But imagine a world where business ecosystems are interconnected and intelligent by design.

Eventually — ‘transformation’ is a transitional term. In just a few years, businesses will fall into one of three categories: already transformed, born-digital, or collapsed. Our path with Jirlie is not just about leading during the transformation era — it’s about staying relevant after it. That’s what will guarantee our sustainability and leadership in the long run. We’re not focusing on building more tools — we’re rethinking the framework itself. Jirlie is designed to serve any business, with modules that are tailored to the industry, the workflow, and the user’s preferences. It’s not about squeezing companies into rigid systems — it’s about giving them a smart, flexible, and adaptive digital backbone from day one.

Just to clarify — Small businesses are still a priority. They are an essential part of the ecosystem we're building. However, the core purpose of the framework is designed to serve larger and more complex businesses — those with serious operational depth and transformation challenges. That said, we’re not walking away from small businesses. For now, we’ll give them a fair, competitive product — similar to what other players offer. But once our vision is fully realized, we believe they’ll prefer us — because using Jirlie will connect them to bigger companies, more advanced tools, and ultimately bigger opportunities.

It’s a cycle: we serve the top-tier transformation first, and that will pull the SME segment forward organically.

Absolutely — AI is not just a nice-to-have anymore, it’s fundamental, and we’re embracing it on multiple levels across Jirlie.

"—— End of statement.