Primary Job Title Director of Product Marketing Primary Organization 
BLR & Partners
Location New York, New York, United States Regions Greater New York Area, East Coast, Northeastern US Gender Female
LinkedIn View on LinkedIn
Allison is Director of Product Marketing for BLR’s workforce division, where she has held a number of roles in marketing through her nine years with the company.
She currently oversees all lead generation efforts for five subscription sites, in addition to sales of print and online newsletters, books, and CD products.
She played a key role
in BLR’s implementation of marketing automation technology, and continues to lead her team in following best practices for successful adoption by both the marketing and sales teams.
Allison studied marketing and economics at Bentley University, and lives on the Connecticut shoreline with her family.
