Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Female
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Alexandra has achieved industry-wide recognition in her use of content and technology to transform the perceptions of a traditional brand in her role at Wimbledon, building an award-winning digital and communications strategy that is at the heart of the long-term future of the brand. Through the combination of a content-first, platform second
approach, a data-led audience strategy, and placing value on consistent innovation as well as continuous evolution, Alexandra has helped Wimbledon to become one of the most well-respected digital brands in sport. An alumni of the WEF Young Global Shapers, she was recognised in the Drum Digerati and BIMA 100 2018.
