Location London, England, United Kingdom Regions Europe, Middle East, and Africa (EMEA) Gender Male
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Alex has been building and leading organisations in the fitness technology sector since 1998. In his previous role as founder and Managing Director of Zoom Media’s European division, Alex led the company’s development into the clear market leader in digital fitness media in the UK and Germany.
Prior to Zoom Media, Alex established Music
Marketing Services as the UK’s largest provider of audio visual systems to the fitness industry, before joining Amer Sports in 2005 to head up sales and distribution across Europe, Middle East and Africa for their newly acquired ClubCom and Cardio Theater brands.

