Location Zürich, Zurich, Switzerland Regions Europe, Middle East, and Africa (EMEA) Gender Male
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Alex has been living the principle of holistic brand management for 15 years. After his studies, he gained experiences in strategic and operative brand development in Switzerland, Germany, France and the US. On the consulting and agency side Alex has consulted big and small companies and fostered change processes with different teams. As former
head of strategy of a renowned Branding Agency, Alex is now responsible for strategy & innovation at Hotz Brand Consultants. He consults clients on all questions concerning brand positioning, brand implementation, and brand visualisation. Alex shares his expertise not only as a consultant, but also as lecturer and docent. He is the director of the CAS-program Brand Management and Communication at the University of Bern and holds a teaching position for the Design Management bachelor's program at the Lucerne University of Applied Sciences and Arts.
