Primary Job Title Head of Marketing Insights and Customer Research Primary Organization
Zappos
Location Las Vegas, Nevada, United States Regions Western US Gender Male
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Alex is an experienced customer research professional who applies his Experimental Social Psychology background and his passion for research, design, and innovation to solving important customer and business problems. His professional goal is to help teams create remarkable products and services which make people's lives easier and more
enjoyable.
Currently Alex is leading Customer Research for the Zappos Family of Companies. In previous positions, he was responsible for research and usability of the products and services for companies like TurboTax (Intuit), State Farm Insurance, and the Active Network. He has over 15 years of relevant experience - 5 years of academic research and over 10 years of customer research in the software industry.

