Primary Job Title Chief Executive Officer Primary Organization 
P2i
Location United Kingdom, Europe Regions Europe, Middle East, and Africa (EMEA) Gender Male
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Ady was appointed as Group CEO of P2i in October 2016. Having previously served eight years as the Company’s Group CFO, Ady supported P2i’s fast growth from start-up to substantive, profitable business through his leadership of a series of successful funding rounds and responsibility for P2i’s financial, legal and administrative functions.
Having
qualified as a Chartered Accountant, Ady joined KPMG where he specialized in advising software and hardware companies. After spending time in the automotive industry, Ady spent three years as European Financial Controller for 3DO, a NASDAQ listed video games publishing company. In 2003, he was appointed Finance Director at Bright Things plc, an innovative interactive entertainment company, which he took from inception through IPO raising in excess of £11.5m. Immediately before joining P2i, Ady was Finance Director at 1E, a Sunday Times Tech Track 100 company specializing in PC power-management software with annual revenues of £15m and 120 employees. Ady joined P2i’s main Board as Group CFO in 2008; he also serves as Chairman of all three wholly-owned subsidiaries of P2i.
