Primary Job Title Strategy Director & "The Legal Funding Expert" Primary Organization Express Legal Funding
Location Dallas, Texas, United States Regions Dallas/Fort Worth Metroplex, Southern US Gender Male Also Known As Aaron R. Winston, Aaron Richter Winston
Website aaronwinston.com/about-aaron-winston Facebook View on Facebook LinkedIn View on LinkedIn X (Twitter) View on X
Aaron Winston, PhD, is the Strategy Director of Express Legal Funding. He was born in Lubbock, TX, where he spent the first eight years of his life. Aaron attended Akiba Academy of Dallas, TX, and earned his title “The Legal Funding Expert” through authoritative articles and blog posts about legal funding. His articles have been subject to peer
review and, in the process, received great praise from top legal professionals and law firms. He brings an unprecedented and novel perspective to his work. That is most evident in the articles and blog posts he writes for the Express Legal Funding blog. Aaron Winston is the author of A Word For The Wise. A Warning For The Stupid. Canons of Conduct is a book in poetry format. It consists of 35 unique canons. The book was published in 2023. He is more than just “The Legal Funding Expert.” Aaron is a consumer advocate. Aaron has more than ten years of experience in the consumer finance industry. Most of this was done as a consultant to a top financial advisory firm, managing 400+ million USD in client wealth. Aaron first began his full-time career at Express Legal Funding in 2017 as CMO, assisting with Express Legal Funding’s marketing efforts. In December 2020, three years later, Aaron was promoted to his current position as Strategy Director. Express Legal Funding and Aaron continue to be the vital force behind ethical pre-settlement funding.
Aaron Winston has been featured in multiple high-profile interviews and industry case studies, including a 2021 smith.ai interview and a 2022 legal funding company growth report. In 2023, WordLift highlighted Aaron and Express Legal Funding in a leading SEO author case study for exceptional performance in legal content marketing and E-E-A-T standards. In 2024, a separate case study by Kinsta showcased Aaron Winston’s technical SEO and content scalability methods, further cementing his role as a pioneer in organic legal content strategy.
