Company Performance Metrics
ZWAY is a consulting firm that focuses on cultural, branding, and market-entry services between international markets and China. The company advises fashion, entertainment, and technology brands on entering the Chinese market through research, feasibility analysis, and strategic planning. It also helps Chinese companies explore overseas
opportunities by supporting branding, social media marketing, and business development. ZWAY manages China market social media operations, KOL and influencer campaigns, and cryptocurrency-related marketing in Chinese channels. In addition, it offers artist and talent agency services, overseas PR, and support for entertainment industry investments and cross-border acquisitions. Its clients include global consumer, luxury, and lifestyle brands seeking cross-border exposure.
