Company Performance Metrics
Giles Mackay: Founder
ZINE is an influencer marketing platform that uses insights and advanced analytics to connect brands with influencers. ZINE’s technology applies a data-driven approach to influencer marketing, offering brands advanced influencer follower demographics and cluster analysis of audiences so they can create highly targeted influencer marketing campaigns
at scale. In addition to sourcing, ZINE’s technology offers campaign management and reporting. ZINE also creates free tools for influencers including a digital media kit that showcases their personal brand, follower demographics and engagement rates across six social media channels (Instagram, YouTube, blogs, Facebook, Twitter and Pinterest). The ZINE media kit is fully digital and continuously updated so allows influencers to quickly and effectively introduce themselves to potential brand partners.
