Company Performance Metrics
- Niklas Schwake: Co-Founder & Managing DirectorPast Role: Earlybird Venture Capital, Director
- Past Role: Zalando, Principal Engineer
~130 million people around the world consider themselves creators, despite the creator economy only being born a decade ago. It’s become the fastest-growing type of small business, and a survey found that more American kids want to be a YouTube star (29%) than an astronaut (11%) when they grow up.
A peak in digital content consumption during
COVID-19, a mass-adoption of work from home and new ways to interact online led to a decisive shift in the creator economy.
Today, + 55% of Gen Y and Z think that social platforms are a better place to find out about a product/service than online search.
That's why we set out to arm creators with our social bio page builder and commerce tools to help them turn followers into engaged customers. We are empowering them to make a living doing what they love #passioneconomy
