delivered solely via mobile data or Wi-Fi, eliminating the need for costly hardware, Bluetooth beacons or GPS integrations. By integrating its easy-to-install SDK into their existing apps, ZetaPulse clients finally have a window into their customers’ path-to-purchase, as well as the mechanism to reach them when it matters most.Launched in 2016 by G.V. and R. M., the company was founded on the belief that technology innovation can enable “disruptive retail” to combat the fast-folding of traditional brick and mortar establishments while infusing joy into the retail experience. The pair have been featured in numerous publications, including De Tijd, KanaalZ and De Morgen, and were featured at Europe’s biggest technology conference, the Dublin Web Summit.