Company Performance Metrics
Klaas Joosten: Founder & CEOPast Role: M4N.nl, CTO
Frido van Driem: Co-Founder
By enabling people to curate content ZEEF solves the problem of information overload and filter failure. Due to the “filter bubble” and Search Engine Marketing, people desire guidance on which information is most reliable. While Algorithmic Search has come a long way, the internet still presents people with a serious information overload. ZEEF is
like a filter on top of Google. As opposed to only using an algorithm to determine the best websites (e.g. Google), ZEEF believes adding human knowledge is the best way to filter out which content is most relevant about a specific subject. ZEEF.com’s mission is to sift through the world’s information through content curation.
One of ZEEF’s main features, as compared to traditional directories and other content curation platforms, is that ZEEF’s listings can also be embedded as a widget on external websites to enrich existing content with relevant information. These widgets are very effective in driving people to your ZEEF page. As a result, the widget creates a cross-promoting circle between your website and your ZEEF page.
