Company Performance Metrics
Zdology Marketing Research & Consulting is a shopper research specialist in China.
Founded in 2004 in Guangzhou, the consultancy's clients include Anheuser-Busch, Herborist Cosmetics, Johnson & Johnson, Kraft, Motorola, Pfizer and Wrigley China.
Zdology is the first professional marketing research & consulting company
specializes in shopper research, trade understanding and Point-of-Sale testing in China.
Zdology offers our clients a comprehensive range of global cutting-edge shopper tools and methods with local application capability.
Zdology has the first generation of China marketing researchers. We have unmatchable local shopper/trade knowledge and experience, which enables us to provide actionable recommendations and solutions.
Zdology has built an excellent execution capability- real “know-how”.
8,000+ hours in-store filming experience in China 20+ eye-tracking projects in China National mystery shopper network (191 cities) Well-established wholesaler panel (50 cities) Dedicated shopper fieldwork team Close relationship with many major retailers
The clients we served include many international companies and large local companies, such as Unilever, Wal-Mart, Coca-Cola, Mars, Kraft, Wrigley, Johnson&Johnson, Colgate.
In early 2008, Zdology was acquired by WPP, and become a subsidiary of TNS-RI.
