the very first time, a brand can bridge its offline advertising strategy with its social.mobile.digital strategies, by identifying their audiences, understanding their media habits and targeting the same user base across all mediums - offline and online - mobile and social. Users who are watching TV, but ignoring the commercials, can now be retargeted across social and mobile platforms, to ensure that a brand's wasted TV impressions are reinforced by the second screen.

ZAPR is quickly expanding on all fronts - its user base, various media formats (live TV, radio, movies-in-theater, VOD, internet media) as well as geographic presence. ZAPR is a VC funded media-tech startup and is backed by iconic angel and institutional investors from India, Singapore, Europe and US.