Company Performance Metrics
Zapper Group operates as a travel-focused public relations, destination marketing, and media agency serving tourism brands and travel audiences. The company develops and runs cross-border marketing campaigns that connect destinations, airlines, and tourism organizations with consumer and trade audiences in Europe. Its media brands include
CityZapper, a city guide platform and app offering travel tips, reviews, and itineraries, and SnowZapper, which provides information on ski resorts, snow conditions, and winter travel ideas. Zapper Group also runs Zapper PR, a destination marketing and PR service that connects clients with journalists, tour operators, and travel influencers. The company supports campaigns through blogger advertising tools, digital conversion and giveaway activations, and training for travel professionals. Its services are aimed at increasing visibility and bookings for airlines, destinations, and tourism-related partners.