with link to Mobile site or multimedia content. They can then click through to a mobile site or other content e.g. multimedia. From there they can enter data or download content. Using Google Maps API we can send them to the nearest retailer with a redeemable coupon etc.

All data including ad response, CTR and demographics are stored in the platform and can be gathered for full reporting to the advertiser. ZapMe is a Mobile and Web based solution and has a user management system and full backend administration interface which offers full self service.

The ZapMe platform can now also be utilized as a mobile site, application and content delivery platform for all developers, brands, agency, and corporate clients.

How it works: Clients would register and access the administration interface and ingest their content and setup the SMS message etc. They then register there key-code and its ready. Traditional advertising mediums are then used to offer call-to-action (see examples above). ZapMe can also develop the content/mobile sites or applications for clients if needed. E.g. Virgin Blue releases a new branded mobile application and ZapMe is used as the distribution platform.

Business model is very simple with a campaign registration fee and cost per delivery to client. There is also the option for content development (Mobile site, sound, video, application etc.).

All requests are made to unique 13ZAPME number despite the campaign that is running, this means that people don’t have to remember a different number each time they see a mobile enabled advertisement. There would also be a ZapMe mobile site and application that people could access from any phone and they could enter a key-code or search all campaigns and offers.